Privacy Policy

Thank you for visiting Beck and Smith (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what personal information we collect, how we use and share it, your rights, and how you can contact us. This policy applies to information collected through our website and related services.

1. Information We Collect

We collect only the personal data necessary to provide our products and services, and to improve your shopping experience.

Information you provide directly

Name, billing and shipping address, phone number, email address.
Payment details processed by third-party payment processors (we do not store full payment card data).
Account credentials if you create an account (email, password).
Order notes, customer service messages, product reviews, and any other content you voluntarily submit.

Information collected automatically

Device and browser information, IP address, operating system, pages viewed, referral URL, and cookies.
Analytics and usage data collected by third-party analytics services.
Approximate location data derived from IP address.

Sensitive data

We do not intentionally collect sensitive personal data (such as health data or racial origin) except where you expressly provide it (for example, allergy-related notes). If provided, such data is processed only with your explicit consent.

2. How We Use Your Information

We use your information for the following lawful business purposes:

To process and fulfill orders, deliver products, and communicate order status.
To manage payments and prevent fraud.
To provide customer support and respond to inquiries.
To send marketing communications and product updates (only with your consent or where permitted by law).
To improve and personalize our site, product offerings, and marketing.
To comply with legal obligations and protect our legal rights.

3. Legal Bases for Processing

Where applicable (such as under GDPR), we rely on:

Contract performance (order fulfillment).
Legitimate interests (business operations, fraud prevention, analytics).
Consent (marketing communications).
Where other laws apply (such as CCPA/CPRA or India’s DPDP Act), we process data in accordance with those laws and consumer rights.

4. Sharing and Disclosure

We may share personal data with:

Service providers who perform services on our behalf (payment processors, shipping carriers, email and marketing platforms, fraud detection and analytics providers).
Professional advisors (lawyers, auditors) when needed.
Legal authorities when required by law or to protect rights, property, or safety.
Business transfers: in the event of a merger, acquisition, or sale of assets, customer data may be transferred as part of the transaction.

We do not sell your personal data for money. If any law defines “sale” or “sharing” differently, you may have rights to opt out using the contact methods below.

5. Cookies, Tracking, and Marketing

We use cookies and similar technologies to collect usage information and to support features such as remembering login details, cart contents, and personalization.
You may manage cookie preferences through your browser settings or through consent tools on our website.

6. Third-Party Services

We use third-party services such as Shopify, payment gateways, shipping providers, analytics, and marketing tools. These services have their own privacy policies and may process data on their servers. We recommend reviewing their privacy policies separately.

7. Data Transfers and Storage

Your data may be stored and processed in India or other countries where our service providers operate. When data is transferred across borders, we ensure that adequate protections are in place as required by applicable law.

8. Data Retention

We retain personal data for as long as necessary to:

Provide our services and process orders.
Comply with legal and tax obligations.
Resolve disputes and enforce agreements.
Retention durations vary by data type, but transactional records are typically retained for legally required periods.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

Access a copy of your personal data.
Request correction of inaccurate or incomplete data.
Request deletion of your data (subject to legal exceptions).
Request transfer of your data in a portable format.
Object to certain processing activities, including direct marketing.
Withdraw consent where processing is based on consent.

To exercise these rights, contact us using the details below. We will respond within the time limits required by applicable laws.

10. Security

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, alteration, or disclosure.
While we take all reasonable precautions, no online system is completely secure. In the event of a data breach, we will act in accordance with applicable notification laws.

11. Children’s Privacy

Our website is not intended for children under the age of 16 (or as defined by local law). We do not knowingly collect personal data from minors. If we learn that we have inadvertently collected such data, we will delete it promptly.

12. Marketing Communications

If you opt in to marketing, we may send promotional messages via email or SMS.
You can unsubscribe at any time using the link in our emails or by contacting us.
Even if you opt out of marketing, you may still receive transactional messages about your orders or account.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised “Effective Date.” Where required, we will notify you of material changes.

14. Contact Us

If you have any questions, concerns, or requests regarding your personal data, please contact:

Beck and Smith
Address: B-817,Rangbari Yojana Kota, Rajasthan, 324005
Email: backandsmith@gmail.com
Phone: +91 70143 11041

If you are located in a jurisdiction with a data protection authority, you may also file a complaint with your local regulator.